Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Sunday, February 04, 2007

Google Desktop to kick Yahoo! Widgets


According to recent researches Google Desktop is getting far more acceptable by the users than the Yahoo! Widgets. Why so?

This article is intended to give a clue on why people are using Google Desktop or having a sweet spot for it.

Google Desktop is a simple!





The widgets you use with Google Desktop are simple and elegant. They give you just enough swing to do the job you want to do. You have your calender, your gmail and so on... what so ever you say! Yahoo! has integrated their services with their widgets long ago too. Yes! In fact Yahoo! widgets are currently more powerful than the Google one but their approach is far too different from the Google one.
Yahoo uses a widget engine which operates and loads every widget like another process unlike Google widget engine which loads the widgets "within it's own process".
But really is this good ?
Yes! It is!

Google Desktop is by far faster than Yahoo! Widgets ... Yahoo! Widgets get the upper hand if running one widget but putting like 10 widgets running on both engines Google Desktop is by far the WINNER!

Beside benchmarking and a bit of technological difference Google is much more different and powerful than Yahoo in the sense of SEARCH.
Well as we know the giant ;) in that view GOOGLE of course is always oriented towards information and finding it... weather, news, shopping, mapping ... Google finds it ;) Yahoo long ago saw this and is by far the best concurrent of Google but when speaking for the Desktop Widgets Yahoo! really didn't throw much search capability in it.
Google have!

Here is a short list of comparison between the two products
Google | Yahoo!
G simplicity and usability
Y more complexity

G search oriented
Y design oriented

G being fast when dealing with more than 5 widgets
Y getting slower with more than 5 widgets

G integrated company services
Y integrated company sercices

G developers ease and support is good
Y developers support and ease is good because of being on the market longer than the opponent

G simple design and functionality ... having simple, elegant widgets for the everyday tasks
Y complex and good design but user experience isn't good with some of the widgets
for the everyday work




After giving a short summarization of all that is on the internet and my own research I like to put a few words about the services and the products both Companies offer and why I personally have switched to Google Desktop.


1. Having the Yahoo! Widget engine working with more than 5 widgets rendered my NOTEBOOK (which is not the cutting edge stuff) useless sometimes when developing software

2. Most of the widgets couldn't be resized and so on fitting more comfortably on my desktop unlike Google Desktop which can resize every single widget so you can make it fit better

3. This one is because I personally like GMail instead of Yahoo! Mail which is more colorful and so on... :) so using a Google account is more integrated with every single service of Google unlike Yahoo! (which isn't far behind)

4. TODO lists, Scratch Pads and so on statistics and note takers the everyday task widgets on Google Desktop far more suits me than what Yahoo! had offered.




And the conclusion is!
My research shows that people seeking information and IT people (programmers/developers,administrators,webmasters) are more comfortable with and prefer Google Desktop while most of the so called normal average desktop users and designers and people that are always creative(sometimes meaning over creative) and so on likes the beauty of Yahoo! Widgets.

I personally find Google Desktop more robust and "TO DO THE WORK" software but this is my experience!

So what do you say ?

Comments on the topic are highly appreciated...

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Saturday, February 03, 2007

Basic SEO - steps to improve your SERP

Well I've been asked to write about SEO.

For those that don't know what SEO is it is the short of Search Engine Optimization. But what does this really mean ? It means that if a good SEO is in place your web page will display on top of the results in some search engine for a certain keyword.
For those that don't know what SERP is ;) it stands for: search engine results page

Sounds like interesting stuff?




Well here are a few steps to actually achieve this:

BASIC

1. Use H1 html tag to display your title

2. Use H2 for the subtitle

3. Keywords meta, title, description, url, h1 and h2 tags should have something in common if they are the same the satisfaction will be 100% ... so the use of a term like "findacar" for example if used right in all the stuff of the web page shall bring you very good results in search engines with the search term "FIND A CAR"

4. Do bold or strong whenever possible ... Google thinks it is important and raises results for your page for the tagged word

5. Do not use a lot of keywords in the meta

6. New content is very positive... a forum on your site shall bring enough new data for the day

7. Making your sign in the forums at the bottom of your post to be a link at your site will both increase traffic(which is the most powerful SEO) and will give a link to your page(SITES THAT LINK TO YOURS IS CONSIDERED KEY FUNDAMENTAL IN MOST OF THE SEARCH ENGINES FOR DISPLAYING... ESPECIALLY GOOGLE)

8. Don't waist your energy on giving links off your site... it will decrease your overall SEO... especially the Google results for your site

interesting

The GOOGLE Page Rank algorithm is LINK based!
It will place you more on top if major PG(Page Rank) sites give a link to yours. So a fundamental concept is to have more inbound links (to your site) ... at the opposite side external links (on your site pointing to an other site) will decrease your PG.


ADVANCED

1. The Google algorithm is strongly working depending on links... a good practice is the management of your own links(your inside site navigation and so on links) too!
The very first thing is: NOT HAVING BROKEN LINKS

2. NOT HAVING A TREE STRUCTURE OF LINKS THAT THE CRAWLER WILL CRAW AND END ON A PAGE WHERE IT CAN'T MOVE FROM IT... EXAMPLE NOT HAVING LINKS THAT ARE POINTING BACK TO YOUR HOMEPAGE

3. Having as much links that the crawler needs to crawl ... so not only to have on all the pages the home link but also many others so that the bot stays on your site much longer and finds more info... it is questionable the methods of how the crawler really works but this is tested stuff believe me!

EXPERT

If not used right this might be considered gray or even BLACK hatting so please be ethical,moral and so on on this one! I DO NOT ENCOURAGE THE USE OF ANY BLACK HAT STRATEGIES!!! I am writing strongly white hat strategies which are 100% acceptable from the SEARCH ENGINES policy and terms of service and so on...
This tips are not straight forward so it might be a good idea to check wikipedia or search Google for ideas about this.

1. Making use of the SLASHDOT effect

2. Making use of the DIGG effect

3. Making use of GOOD INFORMATION

This is the most important one!
IF YOUR SITE HAS VALUABLE CONTENT THERE IS A 99% PROBABILITY OF PEOPLE LINKING TO IT AND MAKING ENORMOUS AMOUNT OF TRAFFIC WHICH IS OUR MING GOAL!!! WHY DID I PUT THIS HERE? WELL PUBLISHING AND INTRODUCING INFORMATION IS NOT SO EASY AND IS ACTUALLY THE MOST TIME CONSUMING AND HARD CONCEPT OFF ALL. MAKE SURE YOU WILL INTRODUCE THE INFORMATION IN AS MORE HTML-ALIZED VERSION TO THE AUDIENCE AND MAKE IT SHORT AND PAGINATED. ALSO IF YOU SKIPP MOST OF THE JAVASCRIPT AND FLASH EXTRAS IT WILL BE POSITIVE FOR YOUR SEO. MAKING W3C VALIDATIONS WILL ALSO BE VERY USEFUL AND WILL MAKE POSITIVE SEO RESULTS!




Making more simple and html-lized as well as friendly and more standard compliant sites will be the most powerful SEO from the view of the development process. The next thing is introducing valuable information!

Hope this one article was useful!




Want to try your SEO skills ?
Wonder how ?
Here is a link to a contest where you can try and will a small price ;)
http://bgwebmast.org/


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